What if supporting a great cause was as simple as slipping on a pair of red pumps? Or guys, what about wearing a red tie? The Red Pump Project™  was created in an effort to get the conversation started about HIV/AIDS issues. So let’s talk about it…
  • Did you know that every 9 ½ minutes in the US someone is infected with HIV?
  • Did you also know that every 35 minutes, a woman tests positive for HIV in the United States?

Those are pretty chilling statistics, but every year on March 10th the United States will recognize the day as National Women and Girls HIV/AIDS Awareness Day.  It is a national initiative to raise awareness about HIV/AIDS, specifically the impact it has on women and girls everywhere.  Prevention and treatment measures have increased, but women still account for 27% of all new AIDS diagnoses, with African-American women making up 66% of that group.

The Red Pump Project™ raises awareness about the impact of HIV/AIDS on women and girls. Their mission is to prevent HIV through education, and open communication about the issues that surround sexual and reproductive health. The sister project, The Red Tie Project extends the challenge to males to spread the word about women’s HIV/AIDS issues. Wear them in support of the wives, sisters, mothers, and any female that touches your life.

How can you help? Rock the Red Pump! The red shoe is a symbol of empowerment meant to encourage the women suffering with and affected by HIV/AIDS. If you get a compliment on your sassy pair of red pumps then tell them why you’re wearing them! Share the word and spread awareness.  It’s as easy as slipping on a great pair of shoes.

If you’re a fashion blogger you can head over to The Red Pump Project™ website and get a badge to raise awareness as well.  If you’re not a blogger, tweet about it, facebook it, and of course, wear your red pumps! Sharing in any way will help the cause.
Learn more about the Project and find other ways to spread awareness and get involved here.