Whether you prefer retro, modern, or straight up practical, there’s a story behind how you style your shades. Join us as we look behind the lens at the bloggers who styled and starred in our 2014 Summer Lookbook. From shades they can’t leave the house without to the trends they’re trying to forget, get to know […]


Whether you prefer retro, modern, or straight up practical, there’s a story behind how you style your shades. Join us as we look behind the lens at the bloggers who styled and starred in our 2014 Summer Lookbook. From shades they can’t leave the house without to the trends they’re trying to forget, get to know […]


Need some style inspiration for the summer season? Look no further — our Summer Lookbook, The Lens, is live and features our hottest patriotic sunglasses styled by our favorite fashion bloggers! Get inspired by their All-American looks, shop the shades, and then put together your own red, white, and blue fashion statement. Why? We want […]


We’ve been busy around SW lately! Maybe you’ve seen us on your local news station, spreading the word on sun safety, sunglasses for your face shape, and the best gifts for Dad on Father’s Day (it’s this weekend, people!). Check out the clips below and #StayShaded! The Perfect Gift for Dad We could’ve told you […]