Whether you prefer retro, modern, or straight up practical, there’s a story behind how you style your shades. Join us as we look behind the lens at the bloggers who styled and starred in our 2014 Summer Lookbook. From shades they can’t leave the house without to the trends they’re trying to forget, get to know […]


Whether you prefer retro, modern, or straight up practical, there’s a story behind how you style your shades. Join us as we look behind the lens at the bloggers who styled and starred in our 2014 Summer Lookbook. From shades they can’t leave the house without to the trends they’re trying to forget, get to know […]


We’ve been busy around SW lately! Maybe you’ve seen us on your local news station, spreading the word on sun safety, sunglasses for your face shape, and the best gifts for Dad on Father’s Day (it’s this weekend, people!). Check out the clips below and #StayShaded! The Perfect Gift for Dad We could’ve told you […]


Both on and off the court, NBA players sport some serious style. One trend we’re all about: basketball pros like LeBron James and Carmelo Anthony wearing clear lens glasses as a smart accessory for a night out — or a sleek addition to an awards show suit and tie. Check out our All-Star NBA glasses picks below, […]