We’ve been busy around SW lately! Maybe you’ve seen us on your local news station, spreading the word on sun safety, sunglasses for your face shape, and the best gifts for Dad on Father’s Day (it’s this weekend, people!). Check out the clips below and #StayShaded! The Perfect Gift for Dad We could’ve told you […]


America’s birthday is just around the corner, and in celebration of all things red, white, and blue, we’re giving our wardrobe a star-spangled makeover — DIY style. First on our list: an American flag top that can transition from a morning at the parade to a firework-filled night. Matched up with cut-offs and a pair […]


It’s summertime and you know what that means — road trip! Whether you’re trekking across the country or just getting away for a quick weekend excursion, there’s nothing quite like the freedom of the open road. Roll your windows down and let the music blast, but don’t forget to check these key items off your […]


We already know your shades say a lot about your personality, but what does your hot dog say? Like any good ol’ American tradition, we know you’ll be celebrating the Fourth of July with a hot dog (or four), so choose your toppings wisely. Who knew America’s favorite food could be so revealing? How do […]