Making your mark is all about impact: impacting people, impacting the world, and achieving big accomplishments while you’re at it. To find out how people just like you are making their mark, we’ve interviewed individuals with stories to tell and advice to share. Read on to be inspired, and check back often for more stories […]


It’s that time of year when blue skies and sunshine can’t help but make you smile, and you dream of spending every waking moment outside. Unfortunately, we can get caught up in a summer routine of the “same old, same old.” This year, why not make a summer bucket list and try some things you’ve […]


We’ve been busy around SW lately! Maybe you’ve seen us on your local news station, spreading the word on sun safety, sunglasses for your face shape, and the best gifts for Dad on Father’s Day (it’s this weekend, people!). Check out the clips below and #StayShaded! The Perfect Gift for Dad We could’ve told you […]


America’s birthday is just around the corner, and in celebration of all things red, white, and blue, we’re giving our wardrobe a star-spangled makeover — DIY style. First on our list: an American flag top that can transition from a morning at the parade to a firework-filled night. Matched up with cut-offs and a pair […]