Looking for shades as unique as you are? Take our quiz to find out your shade personality! Whether you’re the life of the party or the most stylish trendsetter around, we’ve got a pair of shades that are perfect for your lifestyle. Answer the questions, then browse our suggested shades and styles. Wanna see these […]


We’ve been busy around SW lately! Maybe you’ve seen us on your local news station, spreading the word on sun safety, sunglasses for your face shape, and the best gifts for Dad on Father’s Day (it’s this weekend, people!). Check out the clips below and #StayShaded! The Perfect Gift for Dad We could’ve told you […]


It’s summertime and you know what that means — road trip! Whether you’re trekking across the country or just getting away for a quick weekend excursion, there’s nothing quite like the freedom of the open road. Roll your windows down and let the music blast, but don’t forget to check these key items off your […]


Summer is here and it’s time to #GetPatriotic for the 4th of July! Get ready for America’s favorite holiday with our epic party guide. It’s loaded up with festive DIYs, playlists, hot dog psychology (it’s a thing, we promise), and of course, the hottest sunglasses for your Born-in-the-USA style. Check it out, share it with […]